Journey - London

Using the given word, journey, as a starting point for my FMP I decided to use my photographs from recent trip to London to work off. I selected the images that most inspired me from the trip, these being the pictures of the window displays of all the high end designer stores on Old Bond street. I also wanted to make my FMP more to do with my future aspirations to study buying and merchandising at university, so I sparked my creativity off with something I'm passionate about, Visual Merchandising.

Fenwicks

The attention to detail of the windows at Fenwicks was exquisite. It had a lovely floral theme, fitting to this time of year and the transition into SS14. The shops exterior depicted the shops elegance and made it look very welcoming and approachable as opposed to some of the other shops on Old Bond street. The beauty in Wonderland event was taking place at the time this photo was taken, hence the Alice in Wonderland mythical themed window. So Fenwicks have done very well to catch the eye of the wealthy passers by on Old Bond street and get them into their store. The large scale beauty products made out of flowers, surrounded by flowers holding lipsticks and perfumes and butterflies, all has an enchanted backwards world vibe, much like the story of Alice in Wonderland. This was one of my favourite window displays, its so feminine and pure. 

Tory Burch

The Tory Burch wasn't as exciting as Fenwicks but was still interesting non the less. They used a big picture of a pool side as their background to the window, again fitting to the transition into SS14. This alone was rather engaging due to the bright aqua blue and green, and the fact its a holiday kind of picture contrasts against the grey London weather during march and makes the shop prominently stand out.

Mui Mui

Mui Mui was nothing interesting, the window was quite basic and there wasn't anything particularly engaging about it. Which was odd because Mui Mui's products are known for being very different to a lot of other pieces on the market, they're quite quirky and playful, I was surprised their window didn't match. But perhaps they don't feel the need to produce a big show stopping shop window because to draw people in because of their existing, very well known and highly commended reputation.

Hermes

Hermes was selling some kind of story through their window, it was very childlike and creative. It looked like an adventure story, because of the forest building scene and the out at sea during a storm scene. Hermes only sells accessories, and their windows display are only suitable for accessories so they are at an advantage in that sense that they can pull this kind of visual merchandising off because they have no full garments and outfits to display. So they can be really experimental with it, as they have successfully done in these pictures.

Chanel

Chanel's windows were the most simple in terms of creativity. However for me the white and black colour palette and rectangle shapes just spark ideas in my mind and I feel I could make something from this. The windows have had thought put into them because of the composition of everything makes the products easily visible to the passers by, they're not going to be over whelmed. The simple windows are part of Chanels branding, their logo, bags, colour scheme all look like this building - very simplistic and elegant.

Moschino

Moschino was quite simple, displaying their products with nothing fancy. The windows were brightly lit showing their stunning products. They haven't conformed to the visual merchandising trend of doing something creative and different with the props and positioning, which is quite refreshing and straight forward. Making Moschino appear quite easy to shop in as if the Moschino customer can easily access and see all the products in the shop, comes in to get what they want in a short space of time.